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Internal tobacco documents by Philip Morris itself describes smoking as an activity that can be linked to adult initiation, risk taking, bonding with peers and the need for youth to feel like they belong to a group that can partake in an adult activity.1,2 In a report by Philip Morris, referred to by the tobacco company as the Archetype Project, it stresses that in advertising the product, the marketing department should stress that smoking is for people who like to take risks and are not afraid of taboos, using images of an American identity and emphasizing the ritualistic elements of smoking. It is clear that many ads of the Be Marlboro campaign are reflective of the guidance provided in the Archetype Project

There was no immediate comment from the company, whose products include Camel, Kool and Salem brands

However, it is unlikely that any benefits of nicotine could be worth the harms of smoking

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Jameson, Vermont Country correspondent

He really makes it easy this place is large and has all the products you need