Kopitz Linda - The Pocketbook Of Audience Research - Paperback Cooking For/With Children Michael Dewell of the National
Kopitz Linda - The Pocketbook Of Audience Research - Paperback Cooking For/With Children Michael Dewell of the NationalBinding: Paperback Description: Focusing on qualitative methods The Pocketbook of Audience Research uses contemporary global television and cross media examples to explain essential approaches to audience research and outline how they can be employed. This handy guide is divided into three parts: the first part Watching Post Television offers television as a shortcut to understanding today's platform media and gives an introduction to key theoretical
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